Here are some of my theoretical answers:
1) It takes a lot of time to run a martial arts school so there's less time to spend on a website.
2) A good portion of schools' sites are done on a volunteer basis by a student of the school. So you get what you paid for, and we all know what happens when you design on a "volunteer" basis.
3) Even though martial arts schools don't tend to make money hand over fist (see reason #2), it's not really in their best interest to do a lot of marketing and advertising. I think most respected Sifus would say that they would rather train 10 students the right way than 50 students in a half-assed way.
4) I've always been tempted to try a flash animation of a martial arts form from my school which, btw, has a better than most site, but good schools tend to view their techniques as copyrighted material and you don't want to give away too much of a good thing.

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